Tania Zhydkova Let's connect

Hi, I'm Tania Zhydkova.

Content Marketing Manager for B2B tech companies.

I work on marketing for YouScan and Tiger Finder, helping people understand what the products can do for them. My background as a senior B2B writer shapes how I approach product messaging and growth.

Let's connect Explore my work
Now YouScan Tiger Finder Visuan
Tania Zhydkova smiling in sunglasses, with a river and green hills behind her

What I work on

YouScan

Marketing Manager · January 2026 to present

I joined YouScan as a Senior Content Writer in January 2026, and my curiosity eventually outgrew the job title.

Today, my work connects content with website growth and lead generation. I like getting into the details and testing ideas while they're still a little messy. Real feedback helps me decide what to improve.

I also conduct social listening research and write in-depth articles based on my findings, turning what people share online into insights for marketers.

Content Website growth Lead generation Social listening research

Tiger Finder

Marketing Manager · April 2026 to present

I work on marketing and writing end to end for Tiger Finder, a tool that helps marketers find TikTok creators worth working with.

My work covers launch campaigns and blog content, including SEO strategy and execution. I also manage social media and partnerships.

Another part of my work is deep research into the creator industry. I explore how brands and creators work and what's driving change, then turn the findings into long-form guides and original research.

Organic marketing growth SEO Social media Partnerships Influencer marketing

I'm also building Visuan

Founder · August 2026 to present

I founded Visuan, a content repurposing tool for B2B content marketers. We started by turning article drafts into branded blog visuals and LinkedIn carousels in one click.

We're now working on simplifying other parts of the content workflow with AI agents. My focus is finding AI approaches that help teams produce high-quality B2B content at scale, while making the agents easy for content marketers to set up and use.

I also work on product positioning and marketing, using feedback from content marketers to help shape what we build next.

Explore Visuan Watch the demo
Visuan editor turning an article into branded blog images, with an option to create a LinkedIn carousel Demo on YouTube

I share what I'm learning on LinkedIn

On LinkedIn, I share lessons from marketing B2B products and building my own. You'll find practical posts about content, along with honest reflections on the work behind it.

I also write about using AI in everyday marketing and growing from a writer into a broader marketing role.

If that's your kind of conversation, come say hi.

What I write about

Content marketing Social listening Creator marketing AI in everyday marketing Building Visuan Writer to marketer

Recent posts

For brands

Looking for a B2B creator to partner with?

If you're a B2B brand that wants to reach marketers and content teams, let's talk. I'm open to partnerships and collaborations on LinkedIn, from sponsored posts and carousels to product reviews and co-created content.

Propose a partnership Message me on LinkedIn

Freelance writing for B2B tech

I'm open to freelance writing projects with B2B tech companies.

I'm especially interested in articles that need careful technical research or a clear explanation of a complicated business problem. I write in English and bring the perspective of someone who also works on the marketing behind the content.

My freelance clients include Cognism and Alt21. My wider writing experience covers SaaS and software development, with projects in areas such as fintech and marketing technology.

Let's discuss a writing project

What I can help with

  • In-depth blog articles
  • Practical product explainers
  • Customer stories
  • Website copy

Companies I've written for

My writing experience spans 20+ tech companies, across freelance and in-house work.

  • CognismFreelance
  • KasprFreelance
  • EPAMFreelance
  • JoobleFreelance
  • Leads.ioFreelance
  • Alt21Freelance
  • DashDevs
  • Redwerk
  • YouScan
  • aqua cloud

Selected writing

A little more about me

I'm a marketer who reads psychoanalysis for fun.

Most of my career has been about one question: why do people respond to some words and ignore others?

150+Dibloom graduates

Teaching writers

I founded Dibloom, a tech copywriting academy for Ukrainian writers. I created courses on B2B content and LinkedIn, drawing on the work I was doing with tech companies.

70teen volunteers on a media project I organized

Where I learned to lead

I volunteered in youth organizations and worked on non-formal education projects. Organizing teenagers to run their own media taught me how to hold their attention and keep them creating steadily and with joy.

That experience helped me a lot later, when I built content teams in software companies.

If you can organize teens in a volunteer project, you can organize anyone, anywhere.

I also ran a philosophy club for teenagers, where we talked about everything in life, inside and out. Those years are a big reason I love playful, creative workplaces.

Outside work

Away from the desk

I love traveling and seeing how people live and think in different cultures. I used to live in Riga, and the city keeps a special place in my heart.

Tania sitting cross-legged on the sand, eyes closed and smiling
A figure walking along the seashore at sunset, reflected in the water

Contact

Let's connect.

Have a collaboration you'd like to explore? I'd love to hear about it. You can also get in touch about freelance writing or brand partnerships as a B2B creator.

Send me a short note about what you're working on, and we can take it from there.

Email me Message me on LinkedIn